![]() At Wistia, many of us use GIF Brewery to create our own custom GIFs. You’re finally ready to learn how to make your own GIF from a video! But, before we start, it’s important to get set up with the right tools. You rejoice at your desk at the prospect of boosting engagement. ![]() You’re super excited to finally get it out the door, and you almost send the link to your social media manager when it dawns on you - the power of the GIF. Imagine you just embedded a fresh, custom-made video into a blog post you’ve been working on for weeks. But here’s the kicker: they don’t all have to be. Many of the GIFs you see on the web have been pulled from pre-existing media of some sort, such as a popular television show or a movie. “We’ve seen over 25 times the number of media views and 3–5 times the number of likes on tweets that include GIFs.” It all starts with a video So, if your audience is using GIFs to communicate on social media and beyond, then it makes sense for you to start incorporating them into your own marketing as well! In the past, we’ve seen over 25 times the number of media views and 3–5 times the number of likes on tweets that include GIFs. We already know that tweets with photos earn 150 percent more retweets than those that don’t, so it’s natural to conclude that GIFs will also boost engagement. In a recent New York Times article, David McIntosh, chief executive of Riffsy, a GIF keyboard company, said, “People are sharing these branded GIFs like any other pieces of content.” 100 million - that’s a lot of slow-clapping fangirls. In 2015, users shared more than 100 million GIFs on Twitter alone. Numbers don’t lieĭon’t just take our word for it. Whether you’re telling a story, showing off a product, or even just saying thanks, GIFs are the perfect medium to drive home the message. These short, looping, soundless animations easily convey more information and emotion than a static image ever could.
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